To drive
sales and business development of Display & IoT solutions
(such as Smart Dashboards, Instrument Clusters, Telematics Units, GPS Trackers, and Connected Vehicle Modules) for the
2W Electric Vehicle segment
by engaging with OEMs, system integrators, and EV startups.
The role focuses on
techno-commercial selling
, OEM account management, and building long-term partnerships to enhance vehicle connectivity and digital intelligence in the EV ecosystem.
1. Business Development & Sales
- Identify and new OEM customers in the
2W EV segment
for display and IoT component integration.
Display Systems: TFT/LCD dashboards, digital instrument clusters, touch screens, and HUDs.
IoT / Connected Modules: Smart telematics, GPS trackers, BLE-based connectivity, SIM-enabled communication units, cloud data loggers.
- Smart Components: CAN-enabled devices, vehicle controllers, communication gateways, and ECU interfaces.
sales pipelines
for existing and potential OEM customers.
techno-commercial proposals
aligned with customer requirements and homologation needs.
2. Key Account & Relationship Management
primary point of contact
for OEM customers (R&D, Sourcing, and Engineering teams).
- Manage complete project lifecycle — from product design-in to SOP.
- Ensure timely
RFQ submission, price negotiation, and order finalization
.
technical, quality, and production
teams for customer support and prototype approvals.
- Maintain long-term relationships with
OEM decision-makers
and promote new product introductions.
3. Technical & Product Expertise
vehicle electronics architecture
(CAN/LIN communication, telematics integration).
- Map customer requirements with product capabilities and recommend suitable configurations.
- Collaborate with R&D teams for
custom display layouts, connectivity protocols, or UI/UX enhancements
.
IoT protocols (4G/5G, BLE, NB-IoT, MQTT)
and connected vehicle ecosystems.
AIS standards
related to IoT & electronics (AIS-140, AIS-004, AIS-038, etc.).
4. Market Intelligence & Strategy
- Track market trends, competitor offerings, and emerging display/IoT technologies in the 2W EV space.
- Identify new business opportunities in
connected vehicle platforms
, fleet telematics, and aftermarket IoT applications.
- Provide feedback to management for
product roadmap alignment
with market needs.
- Support marketing initiatives such as
exhibitions, demo vehicles, and digital campaigns
.
5. Commercial & Operational Responsibilities
pricing strategy, costing analysis, and margin optimization
for component sales.
- Coordinate with logistics and SCM for
delivery schedules and payment follow-ups
.
- Maintain and update CRM data for leads, opportunities, and forecast planning.
Requirements
Key Skills & Competencies
Technical Knowledge
display systems (TFT, LCD, OLED)
.
IoT hardware
(modems, GNSS, sensors, controllers).
Communication protocols
– CAN, LIN, UART, BLE, 4G, MQTT.
Cloud integration & telematics architecture
.
EV electronics
, ECU integration, and BMS communication interfaces.
AIS standards
,
homologation
, and
automotive-grade component specifications
.
Sales & Commercial Skills
B2B / OEM component sales
within automotive or EV domain.
pitch technical solutions
and close deals with R&D and sourcing teams.
negotiation and contract management
skills.
CRM tools (Salesforce / Zoho / SAP B1)
for pipeline management.
RFQ management, costing, and pricing strategies
.
Behavioral & Interpersonal Skills
communication and presentation
abilities.
relationship management
and
cross-functional collaboration
skills.
strategic thinking
.
- High ownership, result orientation, and adaptability to fast-paced EV industry dynamics.
Qualification & Experience
- Education: B.E. / B.Tech in Electronics, Electrical, Mechatronics, or Instrumentation. MBA preferred.
- Experience: 5–10 years in
automotive component sales
, preferably in
display, telematics, or IoT devices
for EV or 2W segments.
- Preferred Exposure: OEM / Tier-1 supplier environment with experience in handling 2W or EV customers.
