Scan your resume against ATS criteria for this Director, Web Growth role at Gametimeunited.
With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.##
Mobile has long been at the center of Gametime's success, but web GMV potential isn't fully realized. Today, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcome.
We're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you're accountable for and every channel and page as a lever you're willing to pull, cut, or reinvent to move it. You'll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixes.
This is a new role. You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned team. You'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media.
as your core metric — not the performance of any single channel in isolation.
, defining and strengthening the funnel to drive customer lifetime value.
— strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself.
— analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them.
— establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.
— scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine.
where it intersects with the web funnel or GMV mix, without formal ownership of that channel.
, with tradeoffs made explicit to leadership.
— blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics.
— building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.
8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than channel.
Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role.
Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the in the platform day to day.
Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions.
Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point.
A track record of being evaluated on a business outcome rather than a channel KPI.
Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against number.
Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team.
A point of view on web-to-app dynamics in a company with both surfaces.
Formal experimentation program design (prioritization frameworks, testing governance).
Pricing or promo strategy exposure.
AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making.
You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus.
You're managing the paid search team independently and have a clear handle on account structure, budget, and performance.
You've scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it.
Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there.
You've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion.
SEO/content capability exists where there was none, and is producing early signal.
You have a clear, evidence-based point of view on the web/app relationship that leadership trusts.
You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You're building capability more than inheriting it.
Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company off-sites and meet-ups
Wellness programs
Tenure recognition
At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
United States - Pay Range$240,000—$270,000 USD
benefits
How to apply for Director, Web Growth at Gametimeunited?
Click the "Apply on Company Website" button on this page to submit your application directly on the employer's official portal.
What is the salary for this role?
The salary for this role is $1,200/yr per annum.
What experience is required?
12+ years of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
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