Roles & Responsibilities :
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy and development of e-marketing content and exploration of sales channels
- Develop strategies that drive customers to the product website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Manage the content that the business posts to social media
- Maintain consistent brand messaging throughout all platforms
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Stay up to date with the latest technology and best practices
- Measure ROI and KPIs
- Suggest activities for improving the quality of content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Create email blast campaigns to target key customers
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
Requirements
- Bachelor's degree in marketing or business
- Great problem solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data
- Great communication skills
- Experience working with a content management system
- Strong project management skills
Benefits
- Medical insurance for employees
- Wellness programs, mental health support
- Training and development programs
- Recognition programs (awards, appreciation)
- Positive work culture
Office Timing : UK Shift
Location : Mumbai (Wadala)
