Digital Marketing Manager

• Digital Marketing Strategy Development Develop, implement, and manage marketing campaigns to promote the company's brand, products, or services. Define digital marketing strategies that align with business goals and objectives. Identify target audience segments and create strategies to engage them effectively. 2. Search Engine Optimisation (SEO) Plan and execute strategies to improve organic search rankings. Conduct keyword research, competitive analysis, and on-page/off-page SEO activities. Monitor and improve website traffic and conversion metrics. 3. Social Media Marketing Develop and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter. Increase engagement, grow followers, and manage paid social campaigns. Respond to audience interactions and analyze social media performance. 4. Content Marketing Oversee the creation of high-quality, relevant, and engaging content for blogs, videos, email campaigns, and websites. Ensure consistency in brand messaging across all channels. Collaborate with content creators, designers, and writers. 5. Performance Marketing & Paid Ads Manage and optimize PPC campaigns on platforms like Google Ads, Meta Ads, and others. Analyze ROI and key performance metrics of paid campaigns. Conduct A/B testing and continuously refine ads for better performance. 6. Data Analysis & Reporting Use tools like Google Analytics, SEMrush, or HubSpot to track campaign performance. Analyze data to identify trends, insights, and areas for improvement. Generate detailed performance reports and present them to stakeholders. 7. Email Marketing Plan and execute email marketing campaigns for lead nurturing, customer retention, and sales. Manage mailing lists and ensure compliance with data protection regulations. Monitor open rates, click-through rates, and conversions. 8. Website & Conversion Rate Optimization Ensure the website is user-friendly, optimized for search engines, and mobile-responsive. Monitor website behavior using heatmaps or analytics to improve conversion rates. Collaborate with developers for technical updates and enhancements. 9. Lead Generation & Nurturing Develop strategies to attract and capture leads through landing pages, gated content, and paid ads. Work with sales teams to create workflows that nurture leads through the funnel. 10. Team Collaboration & Management Coordinate with cross-functional teams like sales, product, and creative teams. Manage and mentor junior marketers, designers, or external agencies. Ensure the timely execution of all marketing initiatives. 11. Competitor Analysis Monitor competitors' digital marketing strategies and identify opportunities. Stay updated on industry trends and new marketing tools/technologies. 12. Budgeting and ROI Management Allocate and manage the digital marketing budget effectively. Focus on maximizing ROI across all campaigns. 13. Customer Relationship Management (CRM) Leverage CRM platforms for data-driven decision-making. Manage customer databases and ensure effective segmentation.

Requirements

Education :

MBA / Digital Diploma

Experience :

5+ Years

Skills :

Excellent communication, drafting, creative, software knowledge

Benefits

• Statutory 2. Accidental Policy 3. Incentive 4. Company Asset

Education :

MBA / Digital Diploma

Experience :

5+ Years

Skills :

Excellent communication, drafting, creative, software knowledge

Benefits

• Statutory 2. Accidental Policy 3. Incentive 4. Company Asset