Digital Marketing Executive

Are you constantly tuned in to everything that’s going on all the time? Do you use digital marketing and social media to increase reach through data and human insights? Are you constantly obsessing about optimizing your paid campaigns for better performance?

If your answer is yes to all the above, we could be what you’re looking for and you could be who we are looking for. Either way, we’d love to have you in for a chat.

Here’s a deeper look at what you’ll be tasked at doing and be responsible for :

Responsibilities:

• Brainstorm new ideas and strategies for growth, engagement, promotion, and conversion
• Development and execute strategic, innovative and comprehensive marketing plans and content for social platforms and email marketing
• Responsible for planning and managing budget for all digital campaigns
• Engage and grow an online presence and community through digital marketing channel
• Leads generation strategy and execution of campaigns
• Monitor and manage Facebook / Google / LinkedIn ad campaigns and prepare accurate reports of their performance (budget indication, KPI projection).
• Evaluate important metrics that affect our conversions and cost per action (CPA).
• Manage and execute the leads generation processes to drive traffic and revenue.
• To review, track, and evaluate the effectiveness of each marketing and branding campaign.
• Managing digital marketing funnel to improve conversion and other campaign objectives
• Develop engaging copywriting of online marketing collaterals and related marketing materials
• Track and analyze website traffic and provide reports
• Review new technologies and keep at the forefront of digital marketing strategies
• Keyword proposal generation, copywriting, on-site/off-site optimization, and reporting.
• Content coordination and population for eDMs, scheduling of eDM blasts, and reporting.
• Plan and execute direct email campaigns, using data analysis to review and optimize campaign performance.
• Continuously seek new marketing ideas to differentiate us from competitors e.g. new formats, styles, techniques, perspectives
• To identify new avenues through co-marketing opportunities with strategic partners.
• Supporting the team in daily administrative task

Proven working experience of minimum 3 years in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Solid knowledge of website analytics tools (e.g., Google Analytics, Woopra, Mixpanel, WebTrends)

• Experience in setting up and optimizing Google Adwords campaign

• Strong analytical skills and data-driven thinking