Digital Designer

# SolarSquare Digital Designer CRM & Performance Marketing ## Company Overview SolarSquare is India's most trusted and fastest-growing residential solar company. We bring trust, transparency, financing and best-in-class after-sales service to every homeowner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100,000 homes to go solar by 2027. ## Job Summary The Digital Designer will create high-performing visual communication across Customer Relationship Management (CRM) and performance marketing channels. The designer's work will directly influence customer acquisition, conversion, and retention efforts, collaborating closely with various teams to ensure designs are creative, customer-centric, and data-informed. ## Responsibilities - Design compelling creatives across WhatsApp and other CRM channels. - Create high-performing static and motion creatives for Meta, YouTube, and other digital acquisition campaigns. - Design lead generation assets, social media creatives, and other digital marketing collateral. - Translate briefs, customer insights, and copy into clear, engaging visual communication for different audience segments. - Develop multiple creative variations for testing and continuously optimize designs based on campaign performance. - Work closely with Copy, Performance Marketing, and CRM teams to ensure visual and messaging consistency across campaigns. - Maintain and evolve SolarSquare's visual identity and design language across digital touchpoints. - Adapt creative concepts across formats, platforms, and audience segments while maintaining consistency and quality. - Ensure designs are clear, conversion-focused, mobile-first, and aligned with UX and brand guidelines. - Stay updated on digital design trends, formats, and creative best practices, and bring new ideas to the team. ## Qualifications - **Experience:** 2–5 years in digital design, ideally in performance marketing, CRM, D2C or consumer brands. - **Portfolio:** Strong portfolio demonstrating digital campaigns, performance creatives, and brand communication. - **Design Skills:** Strong understanding of composition, typography, hierarchy, color, and visual storytelling. - **Channel Proficiency:** Experience designing for Meta, WhatsApp, and other digital channels. - **Creative Design Ability:** Ability to design both static and motion creatives; experience with video editing or motion graphics is a plus. - **Performance Marketing Knowledge:** Understanding of performance marketing and metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Cost Per Lead (CPL). - **Data Interpretation:** Ability to interpret data and use creative testing and performance insights to improve designs. - **Mobile-First Design Understanding:** Strong understanding of mobile-first design and digital User Experience (UX) principles. - **Independent Thinking:** Ability to take a brief, think independently, and translate an objective into a strong visual solution. - **Project Management Skills:** Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously. - **Tool Proficiency:** Proficiency in tools such as Figma, Photoshop, Illustrator, and After Effects/Premiere Pro. ## Preferred Skills - Experience with video editing or motion graphics. ## Experience 2–5 years of experience in digital design, ideally in performance marketing or CRM environments. ## Environment The work environment is likely to be fast-paced and collaborative, allowing for creativity and experimentation. The specific location details are not provided but may involve a hybrid or digital workspace. ## Salary Not specified. ## Growth Opportunities - Opportunity to shape consumer narratives and visual identity in of India's fastest-growing sectors. - Exposure to high-scale CRM and performance marketing campaigns. - Collaborative, growth-focused culture with plenty of room for experimentation and innovation. ## Benefits Not specified.