Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

• Position Type: Full-Time, Remote

• Working Hours: U.S. Business Hours

About the Role

At Pavago, of our clients is hiring a

Demand Generation Manager

to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between

marketing and sales

, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute

multi-channel demand generation campaigns

• Manage campaigns across:
• Email marketing
• Content
• Webinars
• Paid acquisition
• Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define

ICP, audiences, and targeting

• Develop lead scoring and qualification frameworks
• Track and improve

MQL → SQL → Opportunity

conversion

• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand generation experience

• Proven experience generating

measurable sales pipeline

• Strong understanding of B2B sales and marketing funnels
• Experience with

HubSpot, Salesforce, Marketo

, or similar platforms

• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales

Interview Process

• Initial Screening Call

Spark Hire Video Interview

• Recruiter Interview
• Client Interview
• Offer &

Apply Now

If you know how to turn

B2B marketing campaigns into qualified pipeline

, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

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