Customer Lifecycle Manager, IN Marketing

IN Marketing, Amazon is looking for a self-motivated and data-driven Marketing Manager to help develop and deliver to Customer Lifecycle objectives. The Marketing Manager will be responsible for the Lifecycle initiatives related to IN Stores. This is a unique opportunity to play a key role in an exciting, developing charter, influencing customer actions. We are looking for an entrepreneurial, innovative and analytical candidate with an eye for identifying customer insights and transforming them into scalable actions. He/she will be responsible for managing the execution of acquisition, engagement and retention initiatives, primarily via channels including experience, paid channels, mass marketing, social media and mobile as well as for developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools, with excellent stakeholder management skills and ability to influence without authority

Key job responsibilities
As a Manager, IN Lifecycle Marketing, you will:-

• Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability
• Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior
• Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention
• Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
• Drive efficiencies across marketing functions by streamlining processes and implementing best practices
• Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
• Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions
• Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
• Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers