Business Development Manager (originator) (35)

As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.

• Job Description:

Key Responsibilities

• Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.

• Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.

• Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making

• Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.

• Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

Experience

5–8 years of experience in B2B SaaS sales, specifically within

AdTech, MarTech, or Marketing Analytics.

Domain Knowledge -

Strong understanding of Marketing measurement,

Marketing Mix Modeling (MMM)

, brand strategy, and the evolving privacy landscape.

Communication -

Exceptional ability to present technical data products to non-technical executives.

Analytical Mindset -

Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.

• Location:

Gurugram

• Brand:

Carat

• Time Type:

Full time

• Contract Type:

Permanent

• Experience 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
• Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
• Communication -Exceptional ability to present technical data products to non-technical executives.
• Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.