Brand strategist

• Role Overview:

We are looking for a detail-oriented and analytical professional to drive brand research, generate insights, and support strategic branding decisions. The role involves understanding market trends, consumer behavior, and competitive positioning to strengthen the brand.

• Key Responsibilities:

• Conduct brand and market research to identify trends, opportunities, and customer preferences

• Analyze consumer behavior, brand perception, and competitor strategies

• Design and execute surveys, focus groups, and research studies

• Translate data into actionable insights for branding and marketing teams

• Monitor and report on brand performance metrics and KPIs

• Collaborate with marketing, product, and design teams to align brand strategy

• Prepare reports, dashboards, and presentations for stakeholders

• Required Skills:

• Strong analytical and research skills

• Experience with tools like Excel, Google Analytics, Power BI, or Tableau

• Understanding of branding, positioning, and consumer psychology

• Excellent communication and presentation skills

• Ability to convert data into business insights

• Preferred Qualifications:

• Bachelor’s/Master’s in Marketing, Business, or related field

• Experience in brand strategy or market research agencies

• Familiarity with qualitative and quantitative research methods

• Bachelor’s/Master’s in Marketing, Business, or related field
• Experience in brand strategy or market research agencies
• Familiarity with qualitative and quantitative research methods