B2B Marketing Manager / Assistant Manager (ABM & Demand Generation)

Build Kraftshala's B2B marketing engine from scratch — owning ABM, enterprise outreach, demand generation and sales-enablement content. We're looking for a B2B marketer who knows how to turn target accounts into real business conversations. Location: Gurugram About Kraftshala School of Business Kraftshala is India's largest skilling institution in terms of marketing placements, with a 94% placement rate across batches. We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics. The Opportunity We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it. This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that, you'll build the sales-enablement content that makes those conversations easier to win. You'll work directly with the leadership, including founders, and have full ownership from day one.

What You'll Do

Primary - Account-Based Marketing: Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic. Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions. Move accounts from cold to hiring-ready and hand them to the outreach team with full context. Secondary - Sales Enablement: Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs. Maintain a lean, credible B2B presence where hiring decision-makers are. What We're Looking For 3-5 years in B2B marketing, demand gen, or growth = ideally in a startup or high-accountability environment (We are not too fussed about the exact number of years.

Experience

is simply a proxy for capability, which is what we really care for) A track record of running account-based or outbound campaigns with measurable pipeline impact. The ability to prioritise enterprise accounts and tailor the pitch by segment and buyer. Clear, credible B2B writing ability - content built to help close, not just to publish. Builder instinct - comfortable working without a team or a playbook. Why Join Us Own a focused function end-to-end from day one - no waiting for permissions or committees. Work with real, differentiated outcomes to market - a 97% placement rate is a fact, not a tagline. Direct access to senior leadership with a clear line of sight to commercial impact. Competitive compensation based on fit. High-accountability, low-bureaucracy culture where your work is visible and your impact is measurable. Selection Process: As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of virtual and in-person meetings. Conversation 1: This will be a call with the HR Team to understand your profile briefly and share the details of the selection process. Technical Exercise: This is a specific assessment designed to evaluate your fit for this role Conversation 2: This will be a conversation with our Head of Operations wherein you can expect to have a discussion on the technical exercise along with specific competencies required for the role. Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Know more about Kraftshala’s philosophy, culture and investors here.

for the role. Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Know more about Kraftshala’s philosophy, culture and investors here.