Audience Solutions Intern

Job Summary

The Audience Solutions Intern will support the Audience Solutions department by assisting with data projects, audience segment maintenance, and storefront cleanup. This role offers hands-on experience learning how syndicated audiences are created, categorized, and deployed across Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and the broader programmatic advertising ecosystem. 

• Duties and Responsibilities:

• Assist with high-impact data maintenance projects, including segment description reviews and taxonomy cleanup across data storefronts.
• Help build and refine a custom "Persona taxonomy" to map the diverse buying habits and behaviors of real-world consumers.
• Support the team by executing routine data management tasks to help lighten the operational load on syndicated audience projects.
• Perform data organization, auditing, and basic reporting tasks using spreadsheets and database queries.
• Gain practical insight into how marketing strategy applies to syndicated audiences and how data profiles function within programmatic platforms.