Associate Director, Affinity & Generational Engagement

• Job Requisition:

JR101235 Associate Director, Affinity & Generational Engagement (Open)

• Job Posting Title:

Associate Director, Affinity & Generational Engagement

• Department:

CC00262 WM001 | WMUA | Finance & Administration

• Job Family:

Staff - Alumni Affairs

• Worker Sub-Type:

Regular (benefited)

• Job Requisition Primary Location:

Alumni House

• Primary Job Posting Location:

William & Mary

• Job Description Summary:

Mission Statement: University Advancement creates the conditions for opportunity – human, financial and experiential – by garnering and stewarding the resources that advance William & Mary.

Position Summary

The Associate Director of Affinity & Generational Engagement is a critical role on the Alumni Engagement team in the Office of University Advancement at William & Mary. Alumni Engagement ensures that all W&M alumni are engaged, involved, represented, and encouraged to be active with, informed about, and supportive of William & Mary.

The Associate Director of Affinity & Generational Engagement reports to the Senior Director, Alumni Engagement and is responsible for engagement and event programming for a portfolio of alumni and students based on their affinity, generational and class affiliations. The Associate Director’s areas of responsibility include supporting strategic program development and execution as well as volunteer management. The Associate Director will work with the Senior Director to develop and execute strategies that maximize and leverage in- person and virtual alumni engagement opportunities to encourage greater connections between alumni and to alma mater. The Associate Director is responsible for program documentation, metrics, analysis, annual reporting activity and budgeting, which includes utilization of university and William & Mary Alumni Association funds. The Associate Director leads a team of two Assistant Directors and collaborates with colleagues across University Advancement and campus.

The Associate Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment

Learn more on the University Advancement website https://advancement.wm.edu/come-work-with-us/open- positions/index.php.

• Job Description:

For full consideration, submit application materials by the review date. Applications received after the review date will be considered if needed. A resume and cover letter are required for this position.

• Salary: $55,000 to $65,000 commensurate with experience and internal alignment.

• Required Qualifications:

• Bachelor’s degree in a related field or the equivalent combination of education, experience, and training.

• Strong knowledge of volunteer management, with the demonstrated ability to train and manage volunteers, develop goals and strategies for alumni, and coordinate effective alumni engagement opportunities or special events. (Typically, 3+ years)

• Demonstrated experience in alumni relations, fundraising, volunteer management or related field. (Typically, 3+ years)

• Strong customer service skills, oral and written communication skills, and the ability to work effectively with a variety of internal and external constituencies.

• Strong administrative and project coordination experience with the demonstrated ability to plan, manage and track projects through completion.

• Strong problem solving, analytical, and organizational skills, with the ability to balance competing priorities.

• Ability to develop positive, strategic working relationships among Advancement and campus partners to help in the university’s overall fundraising initiatives.

• Experience managing a budget.

 

• Preferred Qualifications:

• Knowledge of the campus, mission and traditions of William & Mary.

• Ability to train, coordinate, and manage direct reports who serve multiple constituencies.

• Demonstrated skills using event registration systems as well as experience with Blackbaud or other Customer Relationship Management (CRM) system.

• Experience working in marketing. (Typically, 3+ years)

• Experience in resolving staffing and logistical and other on-site issues.

 

• Conditions of Employment:

 

• Flexibility is required as this position is subject to overtime during high peak times (including occasional evenings and weekends around college events and deadlines), as directed.

• Flexibility and ability to travel as needed.

• Must be able to lift 25 lbs.

 

• Duties: 40% - Strategic Program Development & Execution:

• Work with Senior Director, Alumni Engagement to design and implement strategy to engage, cultivate, and educate alumni, parents, family, friends and students on professional, intellectual, cultural and social levels to encourage greater connection with each other and to William & Mary. Execute innovative strategy for both in-person and affinity and generational-based student and alumni engagement.

• Create and implement processes and metrics to identify, engage, track, and develop engagement pipeline through in-person and engagement opportunities, including targeted outreach, registration, attendance, and follow-up.

• Collaborate across Advancement teams-including Alumni Engagement, Strategic Events, Career Development & Professional Engagement, Annual Giving & Philanthropic Engagement, and University Development-to execute engagement activities that best leverage and deploy volunteer, Advancement, and campus resources.

• Align engagement strategies with broader university and Advancement goals.

• Continuously research trends and best practices to enhance affinity, generational, and class-based programming.

• Collaborate with the Strategic Events team to align events and programming experiences with university-wide strategies.

• Work with the Strategic Events team to track and assess ROI for alumni engagement events and programs, with a specific focus on regional engagement.

• Drive annual reporting activity, strategic plans, metrics, and budgeting for affinity, generational and class engagement activities and volunteer councils and networks budgets, including fiscal management of university and William & Mary Alumni Association funds.

• Ensure awareness of Alumni Engagement and University Advancement goals related to affinity, generational and class engagement across W&M, as well as opportunities to collaborate with colleagues at other schools/units.

• Constantly analyze programming and implement program improvements based on data and feedback.

• Maintain and monitor team budget for strategic use, transparency, and future programming. Adhere to procurement guidelines.

• 30% - Volunteer Management:

• Develop and grow relationships with students and alumni, and student and alumni volunteer leaders, focusing on pipeline development and engagement goals.

• Curate, steward, and collaborate with a select group of student and alumni volunteers to develop affinity, generational and class engagement strategies that capitalize on opportunities on campus and across regions.

• Execute follow-up correspondence and objectives resulting from volunteer meetings. Document all advancement activity in the CRM.

• Suggest potential prospects for boards, councils, and other volunteer opportunities.

 

• 20% - Cross-Campus Partnerships:

• Communicate, collaborate, and coordinate with development colleagues and Career Development and Professional Engagement team as well as various constituent offices and departments throughout University Advancement and campus to provide pre-planning and management of assigned engagement opportunities and programming.

• Act as liaison between constituent offices and University Advancement teams and outside vendors and serve as a primary liaison to affinity-, generation- and class-based councils, networks, committees and groups, volunteers, and emerging constituencies, including providing volunteer training.

• Enhance and foster deeper partnerships and engagement opportunities and programming with campus departments including, but not limited to Mason School of Business, School of Education, Law School, VIMS, Arts and Sciences, Student Affairs, Swem Library, Muscarelle, Tribe Athletics, and others.

 

• 10% - Performance Management:

• Establish clear, well communicated expectations that relate to the goals and objectives of the affinity and generational engagement team.

• Provide staff with frequent, constructive feedback, including interim evaluations as appropriate.

• Ensure that staff have the necessary knowledge, skills and abilities to accomplish goals.

• Complete evaluations and EWPs by established deadlines with proper documentation.

• Address and document performance issues as they occur.

• Review and communicate safety issues to assure a safe and healthy workplace and a reduction in work-related absences.

• Work with Senior Director, Alumni Engagement to organize and coordinate portfolios for team members.

• Additional Job Description: Job Profile:

JP0521 - Alumni Relations Officer - Exempt - Salary - S09

• Qualifications: Compensation Grade:

S09

• Recruiting Start Date:

2026-01-05

• Review Date:

2026-01-26

• Position Restrictions:

EEO is the Law.  Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://

https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.

• Knowledge of the campus, mission and traditions of William & Mary.
• Ability to train, coordinate, and manage direct reports who serve multiple constituencies.
• Demonstrated skills using event registration systems as well as experience with Blackbaud or other Customer Relationship Management (CRM) system.
• Experience working in marketing. (Typically, 3+ years)
• Experience in resolving staffing and logistical and other on-site issues.