Check Your Resume Match Score
Scan your resume against ATS criteria for this Assistant Manager - CRO (Conversion Rate Optimization) role at Re'equil.
Apply for this position
Job Description
About Re'equil Re'equil is a science-backed skincare brand focused on delivering high-performance solutions that balance efficacy, skin compatibility, and customer experience. As we scale our D2C and omnichannel business, we're looking for someone who can continuously improve our online shopping
experience
and drive measurable revenue growth through data-backed optimization. Role Overview The E-commerce & CRO Manager will own the performance of Re'equil's digital storefront across D2C and wholesale channels. This role will be responsible for improving conversion rates, customer journeys, merchandising, pricing, and website
experience
to drive revenue.
Key Responsibilities
Conversion Rate Optimization Own and optimize the customer journey across PDPs, collection pages, cart, checkout, and post-purchase experiences. Identify conversion bottlenecks and execute improvements through data analysis, customer insights, and experimentation. Plan and run A/B tests to improve conversion, AOV, and customer engagement. Shopify & Website Management Own day-to-day management and optimization of Re'equil's Shopify ecosystem. Manage website enhancements, app integrations, landing pages, and new feature launches. Ensure site performance, functionality, and user
experience
remain best-in-class. Merchandising, Pricing & Promotions Manage product merchandising, bundles, offers, discounts, and promotional configurations. Work closely with Growth and Category teams to improve product discovery and revenue per visitor. Evaluate pricing and promotional effectiveness while maintaining business profitability. Analytics & Insights Leverage GA4, Shopify Analytics, Microsoft Clarity, and reporting dashboards to identify growth opportunities. Monitor key funnel metrics and translate insights into actionable recommendations. Build regular performance reports and track the impact of optimization initiatives. Cross-Functional Collaboration Partner with Growth, CRM, Design, Technology, and Category teams to execute website and conversion initiatives. Coordinate with external agencies and technology partners when required. Success Metrics Website Conversion Rate (CVR) Revenue per Visitor (RPV) Average Order Value (AOV) Add-to-Cart Rate Checkout Completion Rate Cart Abandonment Rate Incremental Revenue from CRO initiatives Must-Have
Skills
&
Experience
1–3 years of
experience
in E-commerce, CRO, Growth, or Shopify Management. Hands-on
experience
managing a Shopify storefront. Strong understanding of D2C e-commerce funnels and customer journeys. Proficiency in GA4, Microsoft Clarity, Shopify Analytics, and Excel/Google Sheets.
Experience
running A/B tests and data-led conversion optimization programs. Strong analytical and problem-solving
skills
with a bias for action. Ability to independently drive projects from insight to execution. Preferred
Experience
with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care. Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.
Experience
managing loyalty, subscriptions, and referrals
Requirements
Preferred
Experience
with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care. Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.
Experience
managing loyalty, subscriptions, and referrals
Key Requirements & Skills
Skills
&
Experience
1–3 years of
experience
in E-commerce, CRO, Growth, or Shopify Management. Hands-on
experience
managing a Shopify storefront. Strong understanding of D2C e-commerce funnels and customer journeys. Proficiency in GA4, Microsoft Clarity, Shopify Analytics, and Excel/Google Sheets.
Experience
running A/B tests and data-led conversion optimization programs. Strong analytical and problem-solving
skills
with a bias for action. Ability to independently drive projects from insight to execution. Preferred
Experience
with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care. Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.
Experience
managing loyalty, subscriptions, and referrals
Requirements
Preferred
Experience
with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care. Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.
Experience
managing loyalty, subscriptions, and referrals
Frequently Asked Questions
How to apply for Assistant Manager - CRO (Conversion Rate Optimization) at Re'equil?
Click the "Apply via CareerScan" button on this page.
What is the salary for this role?
Salary details will be discussed during the interview.
What experience is required?
Senior of experience is required.
Is this position still open?
Yes, currently active and accepting applications.
Similar Openings
Explore related active roles in Sales & Marketing
Assistant Manager - CRO (Conversion Rate Optimization)
Re'equil · Chandigarh