Area Sales Manager

Our client is a fast-growing consumer brand enabler that manages national and regional FMCG brands across modern trade channels. We are hiring an energetic and result-driven Area Sales Manager – Modern Trade to drive sales growth, retail execution, and team performance across key modern trade accounts. The role involves managing multiple FMCG brands, ensuring product availability, executing promotions, and building strong relationships with modern retail chains in a fast-paced environment.

Requirements

Sales & Business Growth Achieve sales targets and revenue goals for the assigned zone Drive range expansion, secondary sales, and new account development Distribution & Availability Ensure consistent SKU-wise availability across stores Manage replenishment, stock rotation, and minimize stock-outs/expiry Modern Trade Execution Execute promotions, visibility plans, and in-store branding Handle new product launches with correct placement and pricing Team Management Lead and develop the sales and field team Manage PJPs, productivity tracking, and performance reviews Analytics & Reporting Analyze sales data, competition, and market trends Prepare reports, forecasts, and dashboards for management Stakeholder Management Build strong relationships with retailers, distributors, and store managers Resolve billing, scheme, visibility, and supply-related issues Desired Profile MBA in Marketing (Full-Time) from a reputed institute Minimum 4+ years of FMCG sales

experience

(Modern Trade preferred) Strong team handling and distributor management exposure Good analytical, planning, and presentation

skills

Proficient in MS Excel & PowerPoint

Benefits

What’s in It for You Opportunity to manage Modern Trade for multiple FMCG brands Exposure to national & regional retail chains Strong career growth in sales leadership Fast-paced role with high business impact

Sales & Business Growth Achieve sales targets and revenue goals for the assigned zone Drive range expansion, secondary sales, and new account development Distribution & Availability Ensure consistent SKU-wise availability across stores Manage replenishment, stock rotation, and minimize stock-outs/expiry Modern Trade Execution Execute promotions, visibility plans, and in-store branding Handle new product launches with correct placement and pricing Team Management Lead and develop the sales and field team Manage PJPs, productivity tracking, and performance reviews Analytics & Reporting Analyze sales data, competition, and market trends Prepare reports, forecasts, and dashboards for management Stakeholder Management Build strong relationships with retailers, distributors, and store managers Resolve billing, scheme, visibility, and supply-related issues Desired Profile MBA in Marketing (Full-Time) from a reputed institute Minimum 4+ years of FMCG sales

experience

(Modern Trade preferred) Strong team handling and distributor management exposure Good analytical, planning, and presentation

skills

Proficient in MS Excel & PowerPoint

Benefits

What’s in It for You Opportunity to manage Modern Trade for multiple FMCG brands Exposure to national & regional retail chains Strong career growth in sales leadership Fast-paced role with high business impact